This guide is organized the same way as the menu inside AIM. Each section covers one area of the app, and each page covers one screen: what it is for, what every button and filter does, and numbered steps for the things you will actually do.
Every page in AIM has a quiet “?” button in its header with this same guidance, plus an assistant you can ask in plain language. This site is the same material as one long handbook — easier to search, skim end to end, and link someone to.
Where to start
- Getting Around AIM — Your home base: the screens you land on every day, the numbers they show, and the fastest ways to jump straight to a product, a sale, or a task.
- Products & Catalog — Everything about the products you sell: adding them to your catalog, setting them up for selling, and the rules that keep product data consistent.
- Buying & Receiving — How stock gets into AIM: purchase orders, the vendors you buy from, returns back to vendors, and the pages for sourcing specific pairs customers want.
- Inventory — Counting, pricing, and managing the stock you own — including costs, labels, cycle counts, and pre-owned pairs.
- Listings & Marketplaces — Getting your inventory listed on StockX, GOAT, eBay, and the rest — controlling what lists where, watching sync health, and the rules and templates that automate it.
- Sales & Fulfillment — What happens after something sells: marketplace sales, picking and packing orders, and the rules that route work to the floor.
- Your Store & Shopify — Your own storefront: sales channels, collections, retail sales and returns, customers, retail pricing, and keeping AIM and Shopify in sync.
- Consignment — Selling other people’s pairs: intakes, consignor payouts, and keeping consigned inventory separate from what you own.
- Money & Books — The financial side: profitability, expenses, and the ledger that records what happened.
- Settings — Where AIM is configured: your account, your team, marketplace connections, catalog rules, printers, and everything else under the Settings page — plus bringing existing data into AIM.
If you know what you want to do but not where to do it, start with Common workflows, or look up an unfamiliar word in the Glossary.