Glossary

Every term AIM uses, explained the way you would explain it to a new employee.

Term	What it means	Example
Action (rule)	The “then do this” half of a rule — what actually changes when a product matches.	Add the tag “jordan”, or lower the listing price, or delist from GOAT.
Authentication	A check after a pair arrives that confirms it’s genuine before it can be sold. Until it passes, the pair is held back from listings.	A received Jordan 1 stays off your sales channels until your authenticator checks it and marks it approved.
Auto-list	Letting a listing rule put eligible stock up for sale on a marketplace by itself, instead of you selecting it and listing it each time.	New pairs from a purchase order go live on StockX the day they are received.
Available inventory	How many units are still unspoken for. Reserving stock for an order takes it out of this number straight away, so this is not the same as On hand — the shelf also holds reserved pairs waiting to be picked. It can go negative after an oversell or a correction from Shopify — that’s normal and just means you owe stock.	Three size-10 pairs are on the shelf and one is reserved for an order, so available inventory is 2.
Commission rate	Your cut of a consignment sale. A 20% rate on a $300 sale pays the consignor$240 and keeps you $60.	At a 20% commission on a $300 consignment sale, the store keeps$60 and the consignor receives $240 before other agreed adjustments.
Compare inventory	Check the quantities in AIM against another system to find differences before deciding whether to update either side.	Compare inventory after a return when AIM shows four pairs but Shopify shows three.
Condition (rule)	The “when this is true” half of a rule. Conditions decide which products or listings the rule applies to.	Brand Name equals Jordan, and Retail Price is over $150.
Confidence (match)	How sure AIM is that it matched your store’s product to the right catalog product. Lower confidence = review it before accepting.	A 96% match between two listings is likely the same product; a 58% match should be checked for size range, colorway, and style code.
Connected account	A login link between AIM and an outside service (Shopify, eBay, etc.) so AIM can sync products, prices and orders for you.	Connect your primary Shopify store once so AIM can receive its orders and send back product, price, and inventory updates.
Consignment	Stock you sell on someone else’s behalf. You don’t own it; when it sells, the consignor gets paid their share and you keep a commission.	A consignor leaves a Jordan 4 with your store; you sell it for them and pay their agreed share after the sale clears.
Cost of goods sold (COGS)	What the items you sold actually cost you to buy. Subtracting it from revenue gives your gross profit.	Sold a pair for $300 that you bought for$180 — COGS is $180.
Costing method	How AIM decides what a sold pair cost you when you restocked the same shoe at different prices. “Average cost” blends them into one average; “FIFO” assumes your oldest pairs sell first.	Bought 3 at $120 then 2 at$140. Average cost = $128 each; FIFO sells the$120 pairs first.
Custom UPC	The barcode your store uses for a product or size when it differs from the shared catalog barcode.	Add a custom UPC when the barcode on your box does not match the catalog UPC.
Custom value	A value your store entered instead of the shared catalog or default value.	A custom UPC is the barcode your store uses when the catalog UPC does not match your box.
Damaged	Units you’ve flagged as not sellable (damage, missing box, etc.). They stay in your count but are held back from listings.	Mark one scuffed size-9 pair as damaged so it remains accounted for but is not offered on Shopify or a marketplace.
Deadstock	Brand-new, never-worn condition (often abbreviated DS). The opposite of pre-owned.	An unworn Jordan 4 with the original box is deadstock; a tried-on pair with sole wear belongs in pre-owned.
Delist	Taking a pair down from your marketplaces so it’s no longer for sale.	Delist a sold-out size 10 so buyers can no longer purchase it on eBay.
Draft	A record you’re still working on. It’s saved but not final — nothing is committed (no stock moves, nobody is charged) until you confirm it.	Save a 24-pair purchase order as a draft while the vendor confirms costs; inventory does not increase until you receive it.
Floor price	The lowest price AIM is allowed to auto-set for a listing. Repricing never drops below it.	Floor $180 means that even if the market falls to$150, your listing stays at $180.
Fulfillment	Getting a sold order out the door — picking, packing, and shipping it to the buyer.	For order 1042, fulfillment means finding the pair, packing it, buying the label, and handing it to the carrier.
Ghost listing	A listing AIM thinks is live but that isn’t actually on the marketplace anymore — usually fixed by reconnecting the account.	AIM shows a size-11 StockX listing as live, but StockX no longer has it; refresh or reconnect to clear the stale record.
Ghost sale	A sale you recorded by hand without linking it to a specific pair in stock. It records the money but can’t show profit until it’s linked.	Record a $180 cash sale without selecting the physical pair and revenue is saved, but profit remains unknown until the sale is matched.
Global vs. custom product	A “global” product comes from a shared catalog (StockX/GOAT) — name, image and sizes are filled in for you. A “custom” product is one you create yourself when it’s not in that catalog (boutique items, apparel, your own brand).	A Jordan 1 is usually global. A house-brand tee you made is custom.
Gross profit	Revenue minus what the goods cost you (COGS), before fees and expenses.	$300 sale −$180 cost = $120 gross profit.
Hold quantity	Units you keep back from the marketplaces so a size never shows online when you’re nearly out.	With 5 pairs on hand and a hold quantity of 1, AIM offers at most 4 pairs to outside sales channels.
In transit	Stock that has shipped but hasn’t arrived or been received yet — on its way to you or to a buyer.	A vendor shipped 12 pairs yesterday; they remain in transit until your store receives them into a location.
Inventory unit	A single physical unit you own — tracked with its own cost, purchase history, and serial when applicable. AIM uses inventory units so profit stays accurate even when you restock the same product at different costs.	Buy 3 pairs at $120, later 2 more at$140 — that is five inventory units with two different costs.
Inventory valuation	What your unsold stock is worth right now, valued at what you paid for it, so you know how much money is sitting on your shelves.	If 10 unsold pairs cost $120 each, their cost-based inventory valuation is$1,200.
Listing rule	A saved instruction about where your stock gets listed and when it comes down — for example, list new arrivals to StockX, or delist anything that has sat for 90 days.	When a pair has no active StockX listing and you have more than one, list it to StockX.
Listing template	Listing wording you write once, with blanks that get filled in per product, so you don’t retype a title and description for every pair.	”{brand} {product_name} — Size {size}” becomes “Nike Dunk Low Panda — Size 10.5”.
Live sync (webhook)	A behind-the-scenes link that lets a store notify AIM the instant something changes (like a sale), so stock stays accurate without waiting for a refresh.	When Shopify receives order 1042, its live sync immediately tells AIM to reduce the sold size instead of waiting for a scheduled refresh.
Location link	The connection between a location in an outside service and the matching AIM location.	Create a location link before syncing inventory so AIM knows where Shopify stock belongs.
Market ask	The current lowest asking price on the resale market (StockX/GOAT) for a size. AIM can base your price on it automatically.	If the lowest ask is $220, a 10$242.
Marketplace / sales channel	A place your inventory is listed for sale — your Shopify store, eBay, StockX, GOAT/Alias, or TikTok Shop.	Shopify, eBay, StockX, and GOAT are separate sales channels that can each carry a listing for the same pair.
Markup vs. margin	Markup is profit as a share of cost; margin is profit as a share of the sale price. Same dollars, different denominator.	Buy $100, sell$150: $50 profit = 50% markup but 33% margin.
Match sale to inventory	Link a sale to the physical pair or inventory record that fulfilled it so AIM can track cost and profit.	Match the untracked eBay sale to the size-9 pair you have on hand.
Month to date	From the 1st of the current month through today.	On July 26, month to date means activity from July 1 through July 26.
Net payout	The money you actually receive from a sale after the marketplace takes its fees — usually less than the sticker price.	A $300 StockX sale might pay out ~$270 after fees.
Net profit	What’s left after everything: cost of goods, marketplace/payment fees, shipping, returns, and expenses. This is your real take-home.	A $250 sale with$140 cost, $25 fees,$12 shipping, and $8 allocated expenses produces$65 net profit.
Oversell	Selling more than you had on hand. Your count drops below zero until you restock — AIM allows this and just shows that you owe stock.	You had one size-10 pair but two orders arrived before counts synced, so available inventory becomes -1 until you restock or cancel one order.
Overwrite	Replace the existing value in Shopify with the value from AIM. Use this word when the choice can replace data already in the other system.	Choose Overwrite only when AIM should replace the existing Shopify title or size wording.
Pending receiving	Units you’ve received but can’t sell yet because they’re still going through receiving steps like authentication or put-away.	A newly scanned pair is on hand but stays pending until authentication and put-away are complete.
Pinned price	A price you set by hand and locked. Auto-pricing leaves pinned listings alone until you unpin them.	Pin a rare size at $450 so an automatic repricing run does not lower it to the current market ask.
Pre-owned	Used or non-deadstock items. They’re tracked and listed differently (condition, box notes) from brand-new pairs.	A worn Jordan 1 with heel drag and no original box should be created as pre-owned with condition notes and its own photos.
Pricing formula	A way of working out a price from something else — the market ask, what you paid, or your current price — instead of typing a number.	Set the price to the lowest market ask minus 3%, but never below a $90 payout.
Pricing tier	A named price level. The same product can have a Retail price, a Wholesale price, a VIP price, etc. — each tier is one of those levels.	The same pair can carry a Retail price and a VIP price, each used for its own customers.
Priority (rule)	Which rule wins when two of them want to change the same thing. Lower numbers run first, so your most specific rules should have the lowest numbers.	A “Nike Dunk Low” rule at priority 10 beats a broad “all Nike” rule at priority 50.
Product match	The link between a product in your store and the matching product in AIM’s shared catalog.	Review the product match before accepting it when two colorways have similar names.
Product rule	A saved “when this, then that” instruction that sets up new products for you — their tags, title wording, description, product type, and vendor — so you don’t repeat the same setup by hand.	When the brand is Jordan, add the tag “jordan”. Every new Jordan that arrives gets it automatically.
Product settings	The details your store chooses for a product, such as its name, description, prices, images, and sales channels.	Edit the product settings when your store uses a different description or price from the shared catalog.
Purchase order (PO)	A record of stock coming in — what you bought, from whom, at what cost. Receiving a PO adds those units to your inventory.	PO-204 records 24 pairs bought from Sample Supply Co.; receiving 20 today adds those 20 units while four remain expected.
Put-away	Telling AIM which shelf or bin a newly received pair goes to, so you can find it again later.	Scan shelf A-12 after receiving a size-10 pair so the next picker knows exactly where to find it.
Ready to list	How many units you can offer for sale right now. It starts from Available and holds back damaged pairs, pairs still being processed after receiving, and quarantined stock. It never goes below zero.	A size with three pairs available but one damaged box has two pairs ready to list.
Reconnect	Sign in to a connected account again. You do this when a connection expires or stops syncing — it doesn’t delete anything.	Reconnect eBay after its authorization expires; existing AIM products and listings remain, and syncing can resume.
Relist	Putting a pair back up for sale on your marketplaces after it came down.	After a cancelled order returns a pair to stock, relist its size on StockX so it is available again.
Repricing	AIM automatically updating your marketplace prices to follow the market, within the rules you set.	A rule keeps your price 5% above the lowest ask, moving a listing from $200 to$210 when the market changes.
Repricing buffer	A cushion AIM keeps below the market (or above your floor) so the auto-repricer never races to the bottom.	A $10 buffer under the lowest ask lists you$10 cheaper, to sell a bit faster without giving it away.
Reservation	Stock set aside for a specific order or customer so it isn’t sold to anyone else while the deal is in progress.	Reserve two size-9 pairs for a customer’s special order so marketplace listings cannot claim them.
Sell-through rate	The share of stock you sold in a period versus what you had to sell. Higher means inventory is moving faster.	Had 100 pairs and sold 60 this month — a 60% sell-through.
Set up & ready	This product has everything it needs (sizes, prices, images) to be listed and sold. “Not set up yet” means a few details are still missing.	After you add prices, images, sizes, and sold-out behavior, the product changes from Not set up yet to Set up & ready.
SKU	A product’s code/identifier. For sneakers this is usually the style number; AIM uses it to match your items to the right catalog product.	Jordan 1 “Bred” = 555088-062.
StockX listing type	How StockX sells your pair: Standard (you ship after it sells), Direct (StockX holds it and ships instantly), or Flex (a Direct discount to sell faster). Most sellers use Standard.	Choose Standard when you keep the pair and ship it after sale; choose Direct only for stock already held by StockX.
Sublocation	A specific spot inside a location — a shelf, bin, or rack. The location is the building; the sublocation is the exact shelf. Scanning its barcode tells AIM where a pair lives.	Main Warehouse is the location and Shelf B-07 is the sublocation where the physical pair sits.
Tracked	A sale is “tracked” when it’s linked to a specific unit in your inventory, so AIM knows its cost and can show profit. “Not tracked” sales show revenue but no profit.	Link a $220 sale to the exact pair that cost$130 so AIM can calculate the sale’s gross profit.
Unit cost	What one pair cost you to buy. Recorded when stock comes in and used to work out profit when it sells.	Bought 6 pairs for $720 total — the unit cost is$120 each.
Unresolved item	A row from an import or scan that AIM couldn’t match to a product yet. It won’t add to your stock until you match it or skip it.	An imported row reading only “Panda 10” stays unresolved until you match it to the correct Dunk Low Panda size-10 variant.
Variable (template)	A blank in a template that AIM fills in from the product — its name, brand, SKU, or size. Insert them by clicking, since a mistyped one will not fill in.	Writing “Size {size}” produces “Size 10.5” on the finished listing.
Variant link	The link between one size or option in your store and the corresponding AIM variant.	Check the variant link when the Shopify size does not line up with the AIM size.
Variant settings	The details your store chooses for one size, color, or other product option, such as its price, barcode, or Shopify display size.	Edit the size-10 variant settings when that size needs a different barcode or price.
Vendor / supplier	Who you bought stock from. Recorded on a purchase order so you can track sourcing and costs.	Sample Supply Co. is the vendor on a purchase order for 24 pairs, so later returns and cost reports point to the right supplier.
When sold out	What happens on your storefront once a size hits zero. “Stop selling” hides it so customers can’t buy; “Keep selling” lets orders through even at zero (you may oversell).	Most stores choose “Stop selling” so you never sell a pair you don’t have.
Withdrawal request	A consignor asking to take back items they have with you that haven’t sold yet.	A consignor asks for two unsold pairs back; create a withdrawal request so the return is reviewed and tracked before stock leaves.